Arabesque Coffee House – Shaylee Design

Arabesque Coffee House Take-out Packaging Series

Packaging | Branding

Project Overview

Arabesque Coffee House is a fictional brand created to house my coffee house packaging series. Arabesque is a French-Texan bakery located in San Antonio, Texas. The brand focuses on the happiness of their vastly busy costumers (because really, if you’re getting coffee, you usually need it for a reason). And just like that, Arabesque’s new line of take-away options was born. Including a newly innovated take-out lunch with menu, refillable coffee jar, and a set of travel coffee cups.

Solution

For this packaging project, I wanted to focus on items that make life easier while adding a little humor to keep you smiling throughout your day. I created a set of 9 deliverables that were combined to create the take-out series.

Utilized Programs

Adobe Illustrator

Brand Style Guide

Refillable Coffee Jar

Protein Pack Carrier

This lunch pack construction started off as just an idea in my head. With a little bit of trial and error on a small-scale prototype, I created exactly what I had envisioned. This lunch pack is super functional with the safety of your meal in mind! No matter how fast you have to grab and go, the unique design of the protein pack carrier will keep your lunch stacked and ready to go.