Hispanic Leaders Celebration Bus Wrap
Campaign Creation, Out-of-Home, Environmental Design
Project Overview
The Corpus Christi Regional Transportation Authority (CCRTA) partnered with the American GI Forum (AGIF) to celebrate and showcase influential Hispanic and Latino community members across the area. While this annual initiative has traditionally featured individual headshots on a static background, this year’s campaign took a bold new direction.
Solution
To better reflect Hispanic culture, we introduced bright colors and dynamic elements across each wrap, creating a vibrant and unified visual language. Expanding from a single bus wrap to three unique designs, the 2024 series honored local youth, military veterans, and community leaders, highlighting the richness and diversity of Hispanic culture in the region. The themed designs allowed us to spotlight each group more meaningfully while connecting all three buses through cohesive artwork. This refreshed approach brought new energy to the campaign and deepened its connection to the community.
Programs Utilized
Adobe Illustrator. Adobe Photoshop
