LEGO Catalog
Print Publication
Project Overview
I was tasked to create a 20-page catalog that showcased a number of products and represented the brand. Creating a catalog for an existing client was no easyease feat, especially when choosing a client with such a dynamic personality, large audience, and years of trust built with their consumers.
Solution
For my catalog, I chose to focus on the fact that LEGOs are not just for kids. Throughout the 20-page publication, I’ve provided a look into what LEGO has to offer for different age groups. Along with this theme, I wanted to push a story of nostalgia through the catalog. Utilizing photos of different age groups playing with the LEGO blocks, I hoped it would bring back happy memories that consumers would look back on fondly as they remember themselves at that age.
Programs Utilized
Adobe InDesign, Adobe Photoshop
Cover Progress
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of LEGO. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. LEGO does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
