Motor Mouth Brewing Company
Branding | Packaging | Social Media
Project Overview
The prompt for this project was to create a 2 piece packaging series for a fictional brand. For my fictional brand, I created Motor Mouth Brewing Company. Motor Mouth Brewing Company is the grungy, badass brand that needed to come to the craft beer aisle. Therefore, this lovable chaos was born.
Solution
I created this fictional brand as a home to my packaging duo and wanted to embody a personality that I don’t typically see when shopping for craft beers. I wanted to emphasize on a slightly harsher humor to attract a specific target audience. I needed to balance colors, brand voice, and imagery to feel a little hardcore but still approachable to an average audience. With that said, introducing Babbling Blonde – Blonde Ale and Mouthy Mix – Trail Mix.
Programs Utilized
Adobe Illustrator, Adobe Photoshop, Adobe Express
Babbling Blonde Ale & Social Media
Animated Social Media
