State of Downtown

Branding | Campaign | Social Media

Project Overview

State of Downtown is an annual event hosted to showcase the great things that the Downtown Management District (DMD) of Corpus Christi is doing to build up the downtown area. This campaign was used to attract sponsors, impress existing stakeholders, and brand one of their largest events.

Solution

Up until this point, State of Downtown had always been a small-scale mixer that focused on local businesses. But this year, the DMD wanted to push the reach and excitement levels for the event. For the campaign I considered the company’s existing Mission statement to be “the most vibrant downtown on the gulf coast” and pushed this vibrancy throughout the works.